Brands

           Mr. Singh's Bangras

The UK-based The Partners created an unforgettable way of packaging Mr. Singh's gourmet Indian sausages. Due to its unique packaging design, it is proclaimed as “the world’s first branded sausages.” Each sausage is uniquely printed with a henna design using edible ink. Instead of creating a unique packaging, each sausage has its own unique design; its own unique skin.

The reason why I think this particular brain stands out is because of its unique way of stating the originality of the recipe.  As the saying goes,” A picture is worth a thousand words”, the first image portrays a strong meaning.   It portrays a beautifully decorated hand of an Indian lady, plus freshly made sausages results in the formation of this unique set of sausages. This, I feel is a very great branding technique as it;s eye catching. There are chances that people might purchase this product due to their curiosity. When it comes to the logo, there are both positive and negative attributes. Let’s start with the positive attributes  about this logo.  The font and the style is quite simple and straightforward. The combination of yellow and pink, go well with the dark background. The logo suits the packaging of the sausages. Though simple, it’s strikingly bold and prominent.  Just like its positive attributes , there are many negative attributes  as well. As I mentioned before the logo is quite simple. This could be attractive but at time being too simple could degrade the whole character of the packaging. So I feel it’s necessary to “spice” up the logo.

NYC Spaghetti 

The spaghetti sits on a 3d   model of the Chrysler building that was modelled on CAD by Ben Thorpe. This is one of the best designs so far. Designed by a student, this packaging became so popular within a few days. This brand has comparatively more positive attributes than negative attributes. The packaging g is professional and conveys that message throughout. The product is packed in a white cuboidal box and has a color range of black and white and grey. This is quite attractive and eye catching.  The logo is professional and prominent.  The spaghetti is shaped like the Chryslar building and this is the most creative part of this product. The packaging of this brand is successful because of the very same reason. Finding negative attributes for this particular brand is quite difficult. It has its unique style and it seems to be doing perfectly well.

Coca Cola 

In my personal opinion Coca Cola has one of the best packaging techniques! Its unique logo is recognizable with a mere curve of the word, ‘Coca-Cola’. They keep themselves up to trend. They have a variety of packaging techniques and a few of them are displayed in the picture. It’s creative and stylish in its own way.   The font goes well with the name “Coca Cola” It perfectly fits together and it’s eye catching. I couldn’t possibly come up with any negative attributes about its logo and packaging. It’s a perfect combo of color, font and packaging strategies.