As ‘Idesta’ is a product that can only be
worn by females, hence this product is mainly targeted for urban professional females
between the ages of 20-40. It’s for those women who have a lot of
responsibilities bestowed upon them and thus having no time to look after their
home. This is also influenced by their interest in personal
appearance, focusing on money rather than quality and growing
disposable income. The product is highly
priced competitively in the prestige category as we focus more on the quality
and the effectiveness.
Colour Scheme
Colors are no doubt the heart and soul of
any design. If you could add just one thing to a design that would make it more
prominent and beautiful, you’d add color. Choosing a good color combination is
an art itself and while working on this summative it was given its fair share of trial and error runs
in order to determine the best one for a particular design. For my brand
‘Idesta’ I would like to go with the traditional black white and grey color
scheme. A metallic color would be very appealing for this product. It would
suggest a kind of luxurious product and that is something I would want to
portray through this.
Depending
on the packaging I would have different styles of the logo. Using dull colors
could look boring and unattractive. Adding shades of violet could make the logo
feminine and bold. Contrasting colors are another way to go.
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